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Laura Fini
We're exploring a Search dashboard to give you visibility into how shoppers are searching and finding products on your site. Planned areas include:
  • Total search volume and top search terms over time
  • Zero results rate, so you can spot gaps in your catalogue or copy
  • Search conversion rate, including which products get clicked from search results and which ones appear but never convert
  • Performance of synonym rules and merchandised search results
This would help you understand not just what's selling, but how shoppers are finding it, and where they're hitting dead ends.