GA4 ecommerce events now carry list context, so you can trace a sale back to where it actually started.
✨ What's New
view_item and add_to_cart events (and other relevant ecommerce events) now send item_list_id and item_list_name to GA4.
Covers any product shown in a list: category pages, search results, related products, and homepage collections.
💡 Why This Matters
See which product placements are actually driving views, cart adds, and sales, not just that a sale happened.
Makes it easier to back up (or challenge) decisions about where products get featured, homepage carousel vs category page vs search.