Free gift promotions now add the gift item to the customer's cart automatically, so shoppers don't have to find and add it themselves.
โจ What's New
- When a free gift promotion is triggered, the qualifying gift item is added to the cart without the customer needing to take any action
- The gift appears in the cart alongside the customer's other items as normal
๐ก Why This Matters
- Shoppers are more likely to keep a free gift they can already see in their cart, rather than one they have to seek out
- Reduces friction at a key moment in the checkout journey, supporting conversion
- Makes free gift campaigns feel like a genuine reward rather than a hidden extra step
