We need to plan and standardise a new approach for locations with the goal to make a consistent way that we handle this moving forward, to allow for better reporting, previewing of content and less confusion for multi-locale clients using dynamic regions Reporting - for insights, we need to be able to capture and output things like region toggle to dashboards, Bestseller/Fastseller by region Searchandising - we need to give a 'global' way to be able to preview/understand what searchandising campaigns look like at different locales/regions without the need to rely on VPNs. Better previewing - can we have a standard way that clients can preview content changes moving forward.